We are a different type company. We have different philosophies. We are built and driven from the showroom’s perspective. We believe times have changed, and that a select number of showroom owners will seize the opportunity to take direct control of their financial destiny. We believe the traditional importers’ overhead that is added to the actual manufactured import price is exorbitant, and causes showrooms to be marginally profitable.

We have a driving passion to do one thing: SIGNIFICANTLY INCREASE OUR DEALERS’ BOTTOM LINE PROFITS, utilizing a “no-frills” approach to the importing of lighting.